Effect
of Optimization on Sale-:: E-commerce Website
Competitor
Research
If you
have no clue where to start with on-site optimization for your ecommerce site,
then your competitors are your best bet. Larger competitors especially have
probably already put in the legwork for optimizing their website, and you can
learn many of their secrets on their website itself.
Keywords
are the thing you need to focus on. Particularly, you’ll want to analyze the
keywords on their homepage as well as their top product pages.
How can
you tell if a website is optimizing for a particular keyword? You can start by
using the Moz browser extension to see the SEO title and description your
competitors use in their title tags.
Site Architecture
As you
are adding products and categories to your store, remember that site
architecture plays an important role in search optimization. Particularly, you
want to have a distinct hierarchy of navigation, from your homepage to product
categories to the products listed within them.
Using
smart monitoring seo tools to analyze in better manner
Image Optimization
Google images to reducing site load
time - image optimization can be an important part of building a successful
ecommerce business.
1- Name Your Images Descriptively and in Plain
English
2- Optimize Your Alt Tags Intelligently
3- Reduce the File Sizes of Your Images
4- Use Image Site Maps
Landing Page Optimization
- The creative design is consistent with the marketing campaign that generated the visit.
- The copy and CTA are consistent with the marketing campaign.
- The page is structured to make it easy for the visitor to access key information and make an informed decision.
- There is a clear onward journey should the visitor decide to take further action.
Get Reviews and Feedbacks Add-on with Each
Product
Customer
reviews and ratings are displayed in the admin back-end. Administrator can
edit/approve/disapprove/delete them.
Share
Products In Daily Deals Website
Expanded
Your Customer Base.
One of the biggest benefits I saw from working with daily deal sites .
It gives the exposure of your brand .
Attack
you strategy on Social Media Wit h Contest, Coupons and engage as much you can
A lot of
social media users fall into this category. These fans want you to provide them
with exclusive access to coupons, deals and events. If you offer special
weekly promotions or contests, you’ll get fan appreciation, more shares and new
business in the long run.
Try
Paid Marketing as well for short term like Google ad word , Adsense
A
program such as Adwords opens up the opportunity to expand your reach far
beyond traditional methods of paid advertising such as the Yellow Pages or
direct marketing techniques like postcards, catalogs, and brochures. A well
planned and executed Adwords account can be a cost effective method of driving
sales or generating new leads.
Try
Vintage Marketing ways like mouth publicity, Banners, Papers Adds etc
Vitage
marketing means traditional way of marketing like banner in the city, Hording .
News paper is also example of vintage marketing.
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Is Your Branding Relevant?
Regardless
of your business, you have to stay relevant.
One of the ways you can do that is by keeping your branding current. As you evolve and your business changes,
consider making changes to your website and logo’s to reflect those changes.
I
thought this was a pretty cool infographic showing the evolution of some
corporate logos through the years. Can
you imagine the perception of Pepsi or Apple if they were still using the mark
they began with?
Your
mark does not define your business, but it is often the first thing people
notice about your business. You don’t
get a second chance to make a first impression, so make a good one.
15
Word Press Errors that Kill Your Reputation
Word
Press is a powerful CMS. It has advanced
over the years to be the platform that powers more websites than any other CMS.
It has a
simple to use interface making it ideal for non-tech users. I have used it exclusively for my clients
because it is just easy for them to use.
As is
the case with any system, there are issues that arise occasionally that need to
be addressed. And if you have ran Word
Press for any length of time, you have ran into one or more of the following
errors.
Knowing
what to do is critical if Word Press powers your business website.
a- Slow load times
b- The white screen of death
c- Gateway or database connection
error
d- Just another word press blog
tagline
e- Site de- indexed because you set
it to private
f- Running on old version of word
press
g-
Keeping deactivated plug-in in the wp-
content folder
Read more: E-commerceWwebsite development, Travel portal development, SEO services
Read more: E-commerceWwebsite development, Travel portal development, SEO services
